Crafting Les Cleias' New Market on Shopify
Category
Shopify Development
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Les Cleias approached us intending to expand their business into a new market by creating a new website for their B2C customers. Our goal was to analyze their existing website and identify areas for improvement, then propose a new template that would meet their expectations for layout, filters, and product organization.
The website was built on the Shopify platform, and we worked closely with Les Cleias to ensure that the template met their brand identity. We customized the product display and arrangement to present a clear hierarchy of categories and made sure that the website was visually appealing and user-friendly.
Market Expansion Strategy: Assisted Les Cleias in expanding their business into a new B2C market by developing a tailored e-commerce strategy and a new website.
Shopify Platform Customization: Utilized the Shopify platform to create a customized website that aligns with Les Cleias' brand identity and business objectives.
Website Design and Layout: Developed a new website template with improved layout, filters, and product organization to enhance customer experience and site usability.
Visual and User Interface Design: Ensured the website was visually appealing with a clear hierarchy of product categories, making it easy for customers to navigate and find products.
Responsive Design: Implemented a responsive design to ensure the site is accessible and efficient across all devices, enhancing the user experience.
SEO Optimization: Applied SEO best practices to enhance the visibility of the website in search engine results, thereby attracting more traffic.
Training and Support: Provided comprehensive training to the Les Cleias team on managing the website's admin panel, enabling them to perform updates and modifications independently.
Analytics Integration: Integrated analytics tools to monitor website performance and customer behaviour, providing insights that help in making informed business decisions.
Customer Engagement Tools: Included features such as product reviews, wish lists, and social media integration to engage customers and promote sharing.
The Results:
The website was launched in July 2022 to meet the summer demand, and after the launch, we provided training for the Les Cleias team on how to use the website's admin panel.
The new website was visually appealing, easy to navigate, and provided a clear hierarchy of categories, making it easy for customers to find what they were looking for.
In addition to the launch, our training for the Les Cleias team helped them to effectively manage their website and make any necessary updates or changes. Overall, the website helped Les Cleias to successfully expand their business into a new market and reach more customers with their accessible jewellery designs.
