Coast to Coast: A Custom Shopify Platform
Category
Shopify Development
Preview link
Coast to Coast needed to expand its business reach and improve its brand image by creating a new sales channel for its frozen seafood imported from Canada. To achieve this goal, Digital Nova built a new Shopify website for the company.
The project was part of the Distance Business Programme offered by the Hong Kong government, and Digital Nova assisted Coast to Coast in applying for funding and navigating through the process. The website was created by transforming an existing Shopify theme into a unique and distinctive design with custom graphics while incorporating the company's existing seafood transportation processes.
Key Features:
Customized Shopify Theme: Leveraged an existing Shopify theme and transformed it into a unique design tailored to Coast to Coast’s brand, enhancing the visual appeal and ensuring brand consistency across all platforms.
Custom Graphics: Developed bespoke graphics that reflect the nature of Coast to Coast’s business, creating a visually appealing and distinctive online presence that stands out in the competitive seafood market.
Seamless Business Process Integration: Integrated the website seamlessly with Coast to Coast’s existing seafood transportation and logistics processes, enabling efficient management of online sales and physical operations.
E-commerce Functionality: Utilized Shopify’s robust e-commerce capabilities to create a new sales channel, facilitating online ordering of frozen seafood products, complete with customer account management, order tracking, and secure payment gateways.
Responsive Design: Ensured the website was fully responsive, providing an optimal viewing experience across all devices, from desktops to mobile phones, crucial for reaching customers on the go.
SEO Optimization: Implemented search engine optimization best practices to enhance the website’s visibility in search engine results, attracting more organic traffic and potential customers.
User-Friendly Interface: Designed the website with a focus on usability, making it easy for customers to navigate, find products, and complete purchases with minimal effort.
Content Management System: Integrated Shopify’s user-friendly CMS, allowing Coast to Coast to easily update product listings, manage content, and maintain the freshness of the website.
Funding Assistance: Assisted Coast to Coast in applying for and securing government funding under the Distance Business Programme, facilitating financial support for the digital transformation.
Analytics and Reporting: Integrated advanced analytics tools to monitor website traffic, sales performance, and customer behaviour, providing valuable insights that help in making informed business decisions.
The Results:
The new e-commerce website helped Coast to Coast expand its business reach and improve its brand image. The website added a new sales channel to the company's business model, allowing them to optimise their operations on a larger scale.
The website also provided seamless integration with their current business processes, which made it easy for them to manage their online sales. As a result, Coast to Coast was able to increase their sales and attract more customers, making their business more successful and efficient.
